We are at a time when markets increasingly compete on the ‘price’ criterion. Low cost concepts, dumping prices, competition from emerging countries, in a difficult economic environment, the ‘quality’ dimension has emerged as a bulwark to ensure the customers acquisition and loyalty.<\/p>\n
Customers are now looking not only for high quality products and services, meeting their expectations. But also for products with the right price value. The ‘value for money’ also plays a crucial role in the current consumption patterns.<\/p>\n
In this context, the expectations towards brands are high. As these latter are synonymous with satisfactory products or services.<\/p>\n
The evaluation of quality and customers expectations is also critical for the success of a company. It allows them to be reactive to the identified problems, to improve their products\/services, to guarantee their life cycle and also to innovate.<\/p>\n","protected":false},"excerpt":{"rendered":"
We are at a time when markets increasingly compete on the ‘price’ criterion. Low cost concepts, dumping prices, competition from emerging countries, in a difficult economic environment, the ‘quality’ dimension has emerged as a bulwark to ensure the customers acquisition and loyalty. Customers are now looking not only for high quality products and services, meeting […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":467,"menu_order":25,"comment_status":"closed","ping_status":"closed","template":"page-metier.php","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"acf":[],"yoast_head":"\n