{"id":2862,"date":"2019-03-04T14:14:03","date_gmt":"2019-03-04T13:14:03","guid":{"rendered":"https:\/\/www.ldb-micaresearch.com\/?p=2862"},"modified":"2024-03-15T11:15:35","modified_gmt":"2024-03-15T10:15:35","slug":"how-can-a-company-succeed-with-accelerated-digitalisation","status":"publish","type":"post","link":"https:\/\/www.ldb-micaresearch.com\/en\/how-can-a-company-succeed-with-accelerated-digitalisation\/","title":{"rendered":"<br> How can a company succeed in the new world of accelerated digitalisation?"},"content":{"rendered":"<p style=\"text-align: left;\">How can a company succeed in the new world of accelerated digitalisation?<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333399;\"><strong>Here are 5 areas of development that we find relevant, to optimize the activity of a company in the current context of accelerated digitalisation, according to the <em>study Living Business<\/em>:<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #008080;\"><strong>Detect and realise new growth opportunities:<\/strong><\/span><\/li>\n<\/ul>\n<p><em><strong><span style=\"color: #808080;\">89% of the leaders of the most successful companies think that you have to reinvent your business in order to succeed in the context of today.<\/span><\/strong><\/em><\/p>\n<p><span style=\"color: #000080;\">Identify, understand and anticipate the needs and expectations of your customers, especially in your market research approach.<\/span><\/p>\n<p><span style=\"color: #000080;\">Target innovative, disruptive projects, approach your issues from a new angle.<\/span><\/p>\n<p><span style=\"color: #000080;\">Identify areas of profit beyond your business core, optimize your costs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h6><span style=\"color: #008080;\"><strong>Define a better experience for your customers, innovative and hyper-relevant, to retain them:<\/strong><\/span><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"color: #808080;\"><strong><em>64% of consumers swap without hesitation from one brand to another, if the first is not relevant enough in his proposal.<\/em><\/strong><\/span><\/p>\n<p><span style=\"color: #000080;\">Act on insights derived from advanced analysis of customer data (Surveys \/ CRM), designer new customer experiences.<\/span><\/p>\n<p><span style=\"color: #000080;\">Optimize the customer journey, personalize the relationship.<\/span><\/p>\n<p><span style=\"color: #000080;\">Innovate on the marketing value chain (product \/ service offer, sales, advertising, communication, customer relations), since expertise alone is no longer enough to attract and retain a customer.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h6><span style=\"color: #008080;\"><strong>Being able to deliver new experiences to your clients according to their profile and strengthen customer engagement &#8230;. To make them co-creators of your business:<\/strong><\/span><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"color: #808080;\"><em><strong>93% of the leaders of the most successful companies believe that the ability to deliver is critical to the success of the business.<\/strong><\/em><\/span><\/p>\n<p><span style=\"color: #000080;\">Rely on agile technology platforms, build these new experiences with prototyping.<\/span><\/p>\n<p><span style=\"color: #000080;\">Quickly test growth initiatives.<\/span><\/p>\n<p><span style=\"color: #000080;\">Optimize operations for dynamic execution between different sales channels.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h6><strong><span style=\"color: #008080;\">Rely on your best allies, your eco-system of business and technology partners:<\/span><\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><em><strong><span style=\"color: #808080;\">91% of the leaders of the most successful companies consider themselves to be excellent in their collaboration with their partners, beyond the traditional industrial links.<\/span><\/strong><\/em><\/p>\n<p><span style=\"color: #000080;\">Develop new links with your traditional partners.<\/span><\/p>\n<p><span style=\"color: #000080;\">Connect your employees and partners with data via cloud platforms.<\/span><\/p>\n<p><span style=\"color: #000080;\">Rely on reliable and transparent customer data sharing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h6><strong><span style=\"color: #008080;\">Develop a new culture combining the human factor and artificial intelligence, targeted to the customer:<\/span><\/strong><\/h6>\n<\/li>\n<\/ul>\n<p><span style=\"color: #808080;\"><em><strong>93% of the leaders of the most successful companies think they are excellent in their ability to adapt their organization to the benefit of the customer.<\/strong><\/em><\/span><\/p>\n<p><span style=\"color: #000080;\">Work in a &#8220;customer-first&#8221; approach, review the organization of services to allow customer focus.<\/span><\/p>\n<p><span style=\"color: #000080;\">Improve productivity through flexible work tools that strengthen working relationships.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Do you have a market research project focused on Customer Experience?<\/strong><\/em><\/p>\n<p><em><strong><span style=\"text-decoration: underline;\"><span style=\"color: #800080; text-decoration: underline;\"><a style=\"color: #800080; text-decoration: underline;\" href=\"https:\/\/www.ldb-micaresearch.com\/en\/contact-market-research-agency\/\" target=\"_blank\" rel=\"noopener\">Contact us<\/a><\/span><\/span>, we will be happy to exchange with you and support you in this project.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>The LDB Mica Research Team<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 85%;\"><span style=\"color: #808080;\"><em>Source:\u00a0<span style=\"text-decoration: underline; color: #808080;\"><a style=\"color: #808080; text-decoration: underline;\" href=\"https:\/\/www.accenture.com\/us-en\/insights\/living-business\/living-business-research#overview\" target=\"_blank\" rel=\"noopener\">Living Business Study<\/a> \u2013 Accenture<\/span>, realised among 23 000 consumers and 1000 business leaders, in 8 industries and 33 countries<\/em><\/span><\/span><\/p>\n<p><span style=\"font-size: 75%;\"><span style=\"color: #808080;\"><em>Freepik Image<\/em><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/ldb-mica-research\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2725\" src=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/02\/Linkedin_circle.svg_-300x300.png\" alt=\"\" width=\"43\" height=\"43\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can a company succeed in the new world of accelerated digitalisation? &nbsp; Here are 5 areas of development that we find relevant, to optimize the activity of a company in the current context of accelerated digitalisation, according to the study Living Business: &nbsp; Detect and realise new growth opportunities: 89% of the leaders of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2801,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How can a company succeed with accelerated digitalisation<\/title>\n<meta name=\"description\" content=\"How can a company succeed with accelerated digitalisation? 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