{"id":2988,"date":"2019-03-25T12:20:42","date_gmt":"2019-03-25T11:20:42","guid":{"rendered":"https:\/\/www.ldb-micaresearch.com\/?p=2988"},"modified":"2024-03-15T11:15:34","modified_gmt":"2024-03-15T10:15:34","slug":"competitive-packaging-to-boost-sales","status":"publish","type":"post","link":"https:\/\/www.ldb-micaresearch.com\/en\/competitive-packaging-to-boost-sales\/","title":{"rendered":"<br> Competitive packaging to boost sales"},"content":{"rendered":"<p><strong><span style=\"color: #ff9900;\">Competitive packaging to boost sales<\/span><\/strong><\/p>\n<p><strong>Packaging is both a communication, information, conservation and differentiation tool, and represent an essential variable in marketing.<\/strong><\/p>\n<p><strong>Increasing competitiveness combined with market saturation, labelling standards, environmental concerns, consumer uses and expectations, place it more than ever at the heart of brand strategy to retain and attract consumers.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3eb394;\">Good packaging must be able to meet the following ambitions:<\/span><\/p>\n<ul>\n<li><span style=\"color: #3eb394;\"><strong>contain simple, clear information:<\/strong> composition, nutritional values, instructions for use, etc&#8230;<\/span><\/li>\n<li><span style=\"color: #3eb394;\"><strong>be ergonomic, practical, adapted to the nature and mode of use of the product<\/strong> (opening device)<\/span><\/li>\n<li><strong><span style=\"color: #3eb394;\">in line with the brand image<\/span><\/strong><\/li>\n<li><strong><span style=\"color: #3eb394;\">ecological and recyclable<\/span><\/strong><\/li>\n<li><span style=\"color: #3eb394;\"><strong>be aesthetic and innovative<\/strong> (shapes, colours, materials, etc.) <strong>to stand out from its competitors on shelves<\/strong><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Packaging can be decisive in the consumer&#8217;s purchasing process.<\/strong><\/p>\n<p>It must capture his attention, seduce him, convince him&#8230; Strengthen his confidence through the information provided and the easiness to use the product&#8230;<\/p>\n<p>Because &#8220;The consumer must know what to buy and why he will buy within 15 seconds&#8230; otherwise you have lost him&#8221; (Parisa Zander, American author).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>You plan to change the packaging of your product?<\/strong><\/p>\n<p><span style=\"color: #808080;\"><strong><em>LDB Mica Research is at your disposal. To propose you tailor-made methodologies and set up packaging tests adapted to your issues,<span style=\"color: #008080;\"> <a style=\"color: #008080;\" href=\"https:\/\/www.ldb-micaresearch.com\/en\/functions\/marketing-communication-surveys\/\"><u>contact us<\/u><\/a><\/span>.<\/em><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2725\" src=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/02\/Linkedin_circle.svg_-300x300.png\" alt=\"\" width=\"43\" height=\"43\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Competitive packaging to boost sales Packaging is both a communication, information, conservation and differentiation tool, and represent an essential variable in marketing. Increasing competitiveness combined with market saturation, labelling standards, environmental concerns, consumer uses and expectations, place it more than ever at the heart of brand strategy to retain and attract consumers. &nbsp; Good packaging [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2981,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Competitive packaging to boost sales - LDB Mica Research<\/title>\n<meta name=\"description\" content=\"Competitive packaging to boost sales. 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Packaging is both a communication, information, conservation and differentiation tool...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ldb-micaresearch.com\/en\/competitive-packaging-to-boost-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"LDB Mica Research - Institut d&#039;\u00e9tudes internationales\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-25T11:20:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-15T10:15:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/03\/Article-13_iStock-481935318.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4767\" \/>\n\t<meta property=\"og:image:height\" content=\"3575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LDB Mica Research\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LDB Mica Research\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/competitive-packaging-to-boost-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/competitive-packaging-to-boost-sales\/\"},\"author\":{\"name\":\"LDB Mica Research\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/person\/1cf5d437dd7fac21e1ced2a81e740ed3\"},\"headline\":\"Competitive packaging to boost sales\",\"datePublished\":\"2019-03-25T11:20:42+00:00\",\"dateModified\":\"2024-03-15T10:15:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/competitive-packaging-to-boost-sales\/\"},\"wordCount\":215,\"publisher\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/competitive-packaging-to-boost-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/03\/Article-13_iStock-481935318.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/competitive-packaging-to-boost-sales\/\",\"url\":\"https:\/\/www.ldb-micaresearch.com\/en\/competitive-packaging-to-boost-sales\/\",\"name\":\"Competitive packaging to boost sales - LDB Mica Research\",\"isPartOf\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/competitive-packaging-to-boost-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/competitive-packaging-to-boost-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/03\/Article-13_iStock-481935318.jpg\",\"datePublished\":\"2019-03-25T11:20:42+00:00\",\"dateModified\":\"2024-03-15T10:15:34+00:00\",\"description\":\"Competitive packaging to boost sales. 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Increasing competitiveness combined with market saturation, labelling standards, environmental concerns, consumer uses and expectations, place it more than ever at the heart of brand strategy to retain and attract consumers. &nbsp; Good packaging&hellip;","_links":{"self":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts\/2988"}],"collection":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/comments?post=2988"}],"version-history":[{"count":10,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts\/2988\/revisions"}],"predecessor-version":[{"id":3103,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts\/2988\/revisions\/3103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/media\/2981"}],"wp:attachment":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/media?parent=2988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/categories?post=2988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/tags?post=2988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}