{"id":3629,"date":"2019-04-23T12:27:38","date_gmt":"2019-04-23T10:27:38","guid":{"rendered":"https:\/\/www.ldb-micaresearch.com\/?p=3629"},"modified":"2024-03-15T11:15:31","modified_gmt":"2024-03-15T10:15:31","slug":"predictive-studies-what-are-the-challenges","status":"publish","type":"post","link":"https:\/\/www.ldb-micaresearch.com\/en\/predictive-studies-what-are-the-challenges\/","title":{"rendered":"Predictive studies: what are the challenges?"},"content":{"rendered":"<p><span style=\"color: #000000;\">Predictive studies: what are the challenges?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #003366;\"><strong>Currently, data management represents a real challenge for brands and media agencies that face real obstacles.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">According to the Forrester study conducted in August 2017*, marketing managers are increasingly looking to use predictive technology and Artificial Intelligence to make use of the large volume of data at their disposal.<\/span><\/p>\n<p><span style=\"color: #39a387;\"><strong>Artificial Intelligence consists in implementing different techniques allowing machines to reproduce a form of real intelligence.<\/strong><\/span><\/p>\n<p><span style=\"color: #d43d56;\"><strong>Predictive analysis is one of the AI uses that call on technologies to analyze data and statistics in order to develop forecast or predictive hypotheses.\u00a0<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h6><span style=\"color: #808080;\"><strong>The Challenges:<\/strong><\/span><\/h6>\n<p><span style=\"color: #000000;\">For 82% of marketing managers surveyed in the Forrester study, using AI and predictive technology is a necessity to remain competitive.<\/span><\/p>\n<p><span style=\"color: #000000;\">However, today only 30% of marketing managers report using their own data to better understand the consumer&#8217;s need.<\/span><\/p>\n<p><span style=\"color: #000000;\">This step is essential if the brands want to:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Reach potential customers at the accurate moment when they are likely to interact positively with the exposure of an advertisement<\/span><\/li>\n<li><span style=\"color: #000000;\">Send them a message designed to their customer journey<\/span><\/li>\n<li><span style=\"color: #000000;\">While remaining competitive<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h6><span style=\"color: #808080;\"><strong>The Risks:<\/strong><\/span><\/h6>\n<p><strong><span style=\"color: #003366;\">The appeal of AI and predictive analytics projects is growing. However, it is particularly easy to make mistakes and complicated to detect errors in time to avoid decision making based on incorrect predictive analysis. <\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Companies must therefore proceed with caution, particularly by training their employees and working with competent and experienced partners.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"color: #595959;\"><em><strong>You have a product \/ service innovation project? You want to test a new concept?\u00a0<\/strong><\/em><\/span><\/span><em><strong><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"https:\/\/www.ldb-micaresearch.com\/metiers\/prospective-et-innovation\/\" target=\"_blank\" rel=\"noopener\"><u>Contact us,<\/u><\/a>\u00a0<\/span><\/strong><\/em><\/p>\n<p><span style=\"color: #595959;\"><em><strong>We will be happy to exchange with you. To offer you a tailor-made survey methodology and support you throughout your project.\u00a0<\/strong><\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #595959;\">\u00a0<\/span><span style=\"color: #595959;\"><em><strong>The LDB Mica Research Team<\/strong><\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 80%;\"><span style=\"color: #4f4f4f;\"><em>* <u><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"http:\/\/ee9.a7f.myftpupload.com\/wp-content\/uploads\/2017\/09\/Forrester-TLP-The-Next-Wave-Of-Digital-Marketing-Is-Predictive-August-2017.pdf\" target=\"_blank\" rel=\"noopener\">The Next Wave of Digital Marketing is Predictive<\/a><\/span><\/u>\u00a0ewas conducted by Forrester Agency for Rocket Fuel among 579 marketing managers in 6 countries (Australia, France, Germany, Italy, UK, USA)<\/em><\/span><\/span><\/p>\n<p><span style=\"color: #808080;\"><em><span style=\"font-size: 75%;\">Sources:<br \/>\n<span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/comarketing-news.fr\/etude-les-marketeurs-misent-sur-le-predictif\/\" target=\"_blank\" rel=\"noopener\"><em><u>&#8211; Les marketeurs misent sur le pr\u00e9dictif<\/u><\/em><\/a><\/span><br \/>\n<span style=\"color: #808080;\"><em><a style=\"color: #808080;\" href=\"https:\/\/www.inprincipio.xyz\/analyses-predictives\/\" target=\"_blank\" rel=\"noopener\"><u>&#8211; Comment l&#8217;IA r\u00e9alise des analyses pr\u00e9dictives et prescriptives<\/u><\/a><\/em><\/span><br \/>\n<span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/www.futura-sciences.com\/tech\/definitions\/informatique-intelligence-artificielle-555\/\" target=\"_blank\" rel=\"noopener\"><em><u>&#8211; D&#8217;o\u00f9 vient le concept d&#8217;intelligence artificielle<\/u><\/em><\/a><\/span><br \/>\n<span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/itsocial.fr\/innovation\/intelligence-artificielle\/ia-5-etapes-mettre-place-analyse-predictive\/\" target=\"_blank\" rel=\"noopener\"><em><u>&#8211;\u00a0IA : 5 \u00e9tapes pour mettre en place une analyse pr\u00e9dictive<\/u><\/em><\/a><\/span><\/span><\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2725\" src=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/02\/Linkedin_circle.svg_-300x300.png\" alt=\"\" width=\"45\" height=\"45\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3443 alignleft\" src=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue-300x300.png\" alt=\"\" width=\"60\" height=\"60\" srcset=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue-300x300.png 300w, https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue-150x150.png 150w, https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue.png 400w\" sizes=\"(max-width: 60px) 100vw, 60px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Predictive studies: what are the challenges? &nbsp; Currently, data management represents a real challenge for brands and media agencies that face real obstacles. According to the Forrester study conducted in August 2017*, marketing managers are increasingly looking to use predictive technology and Artificial Intelligence to make use of the large volume of data at their [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3602,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Predictive studies: what are the challenges? - LDB Mica Research Agency<\/title>\n<meta name=\"description\" content=\"Predictive studies: what are the challenges? 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