{"id":3873,"date":"2019-06-05T11:14:44","date_gmt":"2019-06-05T09:14:44","guid":{"rendered":"https:\/\/www.ldb-micaresearch.com\/?p=3873"},"modified":"2024-03-15T11:15:27","modified_gmt":"2024-03-15T10:15:27","slug":"emotional-marketing-what-for","status":"publish","type":"post","link":"https:\/\/www.ldb-micaresearch.com\/en\/emotional-marketing-what-for\/","title":{"rendered":"Emotional marketing, what for?"},"content":{"rendered":"<p><span style=\"color: #ce225b;\"><strong>Emotional marketing, what for?<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h6><span style=\"color: #333399;\"><strong>Many professionals tend to swear by accounting results without really considering the \u201cemotion shared&#8221;.<\/strong><\/span><\/h6>\n<p>However, they forget that to obtain results and figures, the first step is to <strong>deliver an experience to customers <\/strong>in order to try to get them to buy and then to build their loyalty..<\/p>\n<p>It is important to remember that without an emotional bond, a brand is nothing more than a label.<\/p>\n<p>To conquer a market or maintain their leadership position, companies must therefore <strong>integrate human emotion into their marketing thinking.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h6><span style=\"color: #333399;\"><strong>Some examples of companies that have made emotional marketing a strategic pillar:<\/strong><\/span><\/h6>\n<ul>\n<li><strong>Veepee<\/strong> (formerly &#8220;Ventes Priv\u00e9es&#8221;) plays on fear with short and good deals that the customer will miss if he does not act in a short enough time.<\/li>\n<\/ul>\n<p>This fear of missing something will trigger a much more irrational purchase than expected.<\/p>\n<ul>\n<li><strong>Or, at Nutella, <\/strong>you will hear about figures, margins, shelf presence, rotation, stock, innovation&#8230; but above all we will talk to you about the experience that everyone, young and old, has built with the brand.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h6><span style=\"color: #333399;\"><strong>The challenge is to measure the impact of emotional content, even though it is more complicated than counting numbers.\u00a0<\/strong><\/span><\/h6>\n<p>With this in mind, the development of a new generation of emotional analysis tools allows brands to focus on quality, rather than quantity.<\/p>\n<p>These tools measure emotions such as joy, surprise, anger, frustration and explain how they impact success. Is the emotional bond created deep? Does it last beyond a single sale?<\/p>\n<p><span style=\"color: #333399;\"><strong>Briefly, the idea is to determine how the emotions felt impact the decision-making process by addressing directly the irrational part of the brain.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #7f8f96;\"><strong><em><span lang=\"en\">Do you have a survey project?<\/span><span style=\"color: #7f8f96;\">\u00a0\u00a0<u><a style=\"color: #7f8f96;\" href=\"https:\/\/www.ldb-micaresearch.com\/en\/contact-market-research-agency\/\" target=\"_blank\" rel=\"noopener\">Contact-us<\/a>.<\/u><\/span><\/em><\/strong><\/span><\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traduction\"><span style=\"color: #7f8f96;\"><em><strong><span lang=\"en\">We will be able to propose you a tailor-made methodology of qualitative and\/or quantitative survey, to answer your problematic in marketing, communication, quality, satisfaction &amp; relation customer \/ collaborators or innovation. <\/span><\/strong><\/em><\/span><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" data-placeholder=\"Traduction\"><span style=\"color: #7f8f96;\"><em><strong><span lang=\"en\">The LDB Mica Research team<\/span><\/strong><\/em><\/span><\/p>\n<p><span style=\"font-size: 75%;\"><br \/>\n<span style=\"color: #808080;\"><em>Sources:\u00a0<\/em><\/span><br \/>\n<u><em><span style=\"color: #808080;\">&#8211;\u00a0<a style=\"color: #808080;\" href=\"https:\/\/www.campaignlive.co.uk\/article\/emotional-data-vs-human-emotions\/1418843\" target=\"_blank\" rel=\"noopener\">Emotional data vs human emotions &#8211; Campaign<\/a><\/span><\/em><br \/>\n<span style=\"color: #808080;\"><em><a style=\"color: #808080;\" href=\"https:\/\/www.e-marketing.fr\/Thematique\/social-media-1096\/Breves\/emotion-coeur-marketing-302018.htm\" target=\"_blank\" rel=\"noopener\">&#8211;\u00a0L&#8217;\u00e9motion au coeur du marketing &#8211; Marketing magazine<\/a><\/em><\/span><\/u><br \/>\n<em><span style=\"color: #808080;\">Freepik Image<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2725\" src=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/02\/Linkedin_circle.svg_-300x300.png\" alt=\"\" width=\"42\" height=\"42\" \/><\/p>\n<p><a href=\"https:\/\/twitter.com\/LdbMicaResearch\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3443\" src=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue-300x300.png\" alt=\"\" width=\"47\" height=\"47\" srcset=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue-300x300.png 300w, https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue-150x150.png 150w, https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue.png 400w\" sizes=\"(max-width: 47px) 100vw, 47px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emotional marketing, what for? &nbsp; Many professionals tend to swear by accounting results without really considering the \u201cemotion shared&#8221;. However, they forget that to obtain results and figures, the first step is to deliver an experience to customers in order to try to get them to buy and then to build their loyalty.. It is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emotional marketing, what for - LDB Mica Research, Market Research<\/title>\n<meta name=\"description\" content=\"Emotional marketing, what for? 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