{"id":4140,"date":"2019-07-22T12:00:30","date_gmt":"2019-07-22T10:00:30","guid":{"rendered":"https:\/\/www.ldb-micaresearch.com\/?p=4140"},"modified":"2024-03-15T11:13:23","modified_gmt":"2024-03-15T10:13:23","slug":"which-communication-strategy-for-senior-people","status":"publish","type":"post","link":"https:\/\/www.ldb-micaresearch.com\/en\/which-communication-strategy-for-senior-people\/","title":{"rendered":"Which communication strategy for senior people?"},"content":{"rendered":"<p>Which communication strategy for senior people?<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #384e5a;\"><strong>There will be an increasing number of seniors over 65 on the planet in the coming years. In the next thirty years or so, they will represent more than 20% of the world&#8217;s population. <\/strong><\/span><\/p>\n<p>Although integrated into the brands&#8217; communication strategies, they do not always feel well represented.<\/p>\n<p>However, for companies, understanding this target presents real challenges. Since Western society is experiencing an increasing demographic ageing.<\/p>\n<p>&nbsp;<\/p>\n<h6><span style=\"color: #333399;\"><strong>However, getting seniors to adopt a brand is not a simple matter:<\/strong><\/span><\/h6>\n<ul>\n<li>Marketing managers must be subtle since seniors are experienced and demanding consumers.<\/li>\n<li>Among companies and advertising agencies, managers are, on average, rather young (between 28 and 35 years old). It is therefore not easy to put yourself in the shoes of a generation two or three times older. However, anticipating the needs of seniors, understanding their doubts, or their values, is essential to ensure successful communication and thus generate their support.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h6><span style=\"color: #333399;\"><strong>A key element that needs to be considered when approaching this target is the evolution of senses:<\/strong><\/span><\/h6>\n<ul>\n<li>For example, to overcome vision problems that tend to intensify with age, communications with contrasting visual elements, bigger typographies, and easy to decipher should be encouraged. The key to success is readability.<\/li>\n<li>Or, hearing loss needs to be considered by choosing voices or sounds that have a tone compensating the loss of high frequencies.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h6><span style=\"color: #333399;\"><strong>Nevertheless, beware of preconceived ideas:<\/strong><\/span><\/h6>\n<p>Despite their age-related characteristics, seniors are not resistant to novelty. Of course, they are loyal to a product when they are satisfied. But they also appreciate innovation, if it is relevant and provides them with some added value.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em><span style=\"color: #808080;\">Do you have a market research project in marketing or communication? \u00a0<\/span><\/em><\/strong><br \/>\n<strong><em><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/www.ldb-micaresearch.com\/en\/functions\/marketing-communication-surveys\/\" target=\"_blank\" rel=\"noopener\"><u>Contact-us<\/u><\/a>, we will be happy to exchange with you and advise you in your survey project.<\/span><\/em><\/strong><\/p>\n<p><strong><em><span style=\"color: #808080;\">The LDB Mica Research team<\/span><\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/ldb-mica-research\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2725\" src=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/02\/Linkedin_circle.svg_-300x300.png\" alt=\"\" width=\"42\" height=\"42\" \/><\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/LdbMicaResearch\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3443\" src=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue-300x300.png\" alt=\"\" width=\"51\" height=\"51\" srcset=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue-300x300.png 300w, https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue-150x150.png 150w, https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue.png 400w\" sizes=\"(max-width: 51px) 100vw, 51px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 75%;\"><span style=\"color: #808080;\"><em>Sources:<\/em><\/span><br \/>\n<span style=\"color: #808080;\"><em><a style=\"color: #808080;\" href=\"https:\/\/www.lsa-conso.fr\/comment-les-seniors-se-sentent-percus-par-les-marques,322282\" target=\"_blank\" rel=\"noopener\">&#8211;\u00a0Comment les seniors se sentent per\u00e7us par les marques<\/a><\/em><\/span><br \/>\n<span style=\"color: #808080;\"><em><a style=\"color: #808080;\" href=\"https:\/\/www.silvereco.fr\/communiquer-aupres-des-seniors-les-cles-du-succes\/3192209\" target=\"_blank\" rel=\"noopener\">&#8211; Communiquer aupr\u00e8s des seniors, les cl\u00e9s du succ\u00e8s<\/a><\/em><\/span><\/span><br \/>\n<span style=\"font-size: 75%;\"><span style=\"color: #808080;\"><em>Freepik image<\/em><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which communication strategy for senior people? &nbsp; There will be an increasing number of seniors over 65 on the planet in the coming years. In the next thirty years or so, they will represent more than 20% of the world&#8217;s population. Although integrated into the brands&#8217; communication strategies, they do not always feel well represented. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4119,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which communication strategy for senior people? - LDB Mica Research<\/title>\n<meta name=\"description\" content=\"For companies, understanding this target presents real challenges. 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