{"id":4346,"date":"2019-09-24T12:31:21","date_gmt":"2019-09-24T10:31:21","guid":{"rendered":"https:\/\/www.ldb-micaresearch.com\/?p=4346"},"modified":"2024-03-15T11:13:19","modified_gmt":"2024-03-15T10:13:19","slug":"marketing-targets-the-unconscious-of-customers","status":"publish","type":"post","link":"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/","title":{"rendered":"MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS"},"content":{"rendered":"

MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS<\/strong><\/p>\n

 <\/p>\n

A new technique of quality research is beginning to emerge: hypnosis. A method that consists in entering the customers’ unconscious and understanding the true meaning of their desires.<\/strong><\/span><\/h6>\n

 
\nWhy does a person buy a product? And why this brand rather than another?<\/p>\n

Marketing managers study behaviors to find out what leads to a particular person’s decision.<\/p>\n

The only concern is that consumers are not just rational economic agents… And many of their choices remain wrapped up in their unconscious, hidden from deductive logic.<\/strong><\/p>\n

Marketing managers know this: they would like to penetrate the undersides of their customer’s language. Access the real reasons for an impulse purchase, understand the success of a packaging or a logo colour. But so many symbols remain mysterious….<\/p>\n

 <\/p>\n

The objective of these qualitative study sessions is to get into people’s memories, to go beyond thought words, to relive strong experiences and have access to “an inner reality”.<\/strong><\/span><\/h6>\n

 
\nIn concrete terms, the Qualitative Hypnologist first organizes the first group meeting in order to choose the most receptive people.<\/strong><\/p>\n

In a second step, the specialist selects certain so-called receptive people and receives them individually to explore more deeply the specific aspects of the brand by alternating between phases of conscious work and phases under hypnosis.<\/p>\n

In total, over 1h30 of interview, the person spends 30 to 45 minutes in a state of hypnosis and delivers emotional insights on the product, the brand or its supports.<\/strong><\/p>\n

The results are very rich:<\/strong> a woman who finds hidden memories to talk about packaging colour, men who brainstorm hand in hand for a sports brand, imagine themselves as a garment, doctors who go back to the myths of the Egyptian wounds to talk about the symbol of band-aids….<\/p>\n

 <\/p>\n

The tricky question of ethics remains.<\/span><\/strong><\/p>\n

If the law does not regulate these practices, brands could be very interested in going beyond traditional studies.<\/p>\n

Hypnosis is still unknown to the wider public and can be frightening because, very often, this practice remains associated with a form of manipulation.<\/p>\n

 <\/p>\n

You would like to know more about our services in market research and consuting? Contact us<\/u><\/a>.<\/span><\/strong><\/em><\/p>\n

We will be able to offer you a presentation of our services and assist you in your market research project.<\/span><\/strong><\/em><\/p>\n

The LDB Mica Research team<\/span><\/strong><\/em><\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/em><\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Sources:<\/em><\/span>
\n– Etudes – tendances : le marketing s’attaque \u00e0 l’inconscient des clients<\/a><\/em><\/u><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS   A new technique of quality research is beginning to emerge: hypnosis. A method that consists in entering the customers’ unconscious and understanding the true meaning of their desires.   Why does a person buy a product? And why this brand rather than another? Marketing managers study behaviors to […]<\/p>\n","protected":false},"author":2,"featured_media":4337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"\nMARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS - LDB Mica Research - Institut d'\u00e9tudes internationales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS - LDB Mica Research - Institut d'\u00e9tudes internationales\" \/>\n<meta property=\"og:description\" content=\"MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS   A new technique of quality research is beginning to emerge: hypnosis. A method that consists in entering the customers’ unconscious and understanding the true meaning of their desires.   Why does a person buy a product? And why this brand rather than another? Marketing managers study behaviors to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"LDB Mica Research - Institut d'\u00e9tudes internationales\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-24T10:31:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-15T10:13:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"943\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LDB Mica Research\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LDB Mica Research\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/\"},\"author\":{\"name\":\"LDB Mica Research\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/person\/1cf5d437dd7fac21e1ced2a81e740ed3\"},\"headline\":\"MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS\",\"datePublished\":\"2019-09-24T10:31:21+00:00\",\"dateModified\":\"2024-03-15T10:13:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/\"},\"wordCount\":409,\"publisher\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/\",\"url\":\"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/\",\"name\":\"MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS - LDB Mica Research - Institut d'\u00e9tudes internationales\",\"isPartOf\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024.jpg\",\"datePublished\":\"2019-09-24T10:31:21+00:00\",\"dateModified\":\"2024-03-15T10:13:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/#primaryimage\",\"url\":\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024.jpg\",\"contentUrl\":\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024.jpg\",\"width\":1024,\"height\":943,\"caption\":\"LE MARKETING S'ATTAQUE \u00c0 L'INCONSCIENT DES CLIENTS\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ldb-micaresearch.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#website\",\"url\":\"https:\/\/www.ldb-micaresearch.com\/en\/\",\"name\":\"LDB Mica Research - Institut d'\u00e9tudes internationales\",\"description\":\"Sp\u00e9cialiste de la Satisfaction client depuis plus de 30 ans, notre institut d'\u00e9tudes vous accompagne pour vos Etudes Quali \/ Quanti - Centre d'appels international, Paris.\",\"publisher\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ldb-micaresearch.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#organization\",\"name\":\"LDB Mica Research\",\"url\":\"https:\/\/www.ldb-micaresearch.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/s876604401.onlinehome.fr\/wp-content\/uploads\/2019\/01\/Logo-LDB-MR-1.png\",\"contentUrl\":\"http:\/\/s876604401.onlinehome.fr\/wp-content\/uploads\/2019\/01\/Logo-LDB-MR-1.png\",\"width\":312,\"height\":38,\"caption\":\"LDB Mica Research\"},\"image\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/person\/1cf5d437dd7fac21e1ced2a81e740ed3\",\"name\":\"LDB Mica Research\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1f4d62138d3e351856cedad2f0f2273?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1f4d62138d3e351856cedad2f0f2273?s=96&d=mm&r=g\",\"caption\":\"LDB Mica Research\"},\"url\":\"https:\/\/www.ldb-micaresearch.com\/en\/author\/adminldb\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS - LDB Mica Research - Institut d'\u00e9tudes internationales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/","og_locale":"en_US","og_type":"article","og_title":"MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS - LDB Mica Research - Institut d'\u00e9tudes internationales","og_description":"MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS   A new technique of quality research is beginning to emerge: hypnosis. A method that consists in entering the customers’ unconscious and understanding the true meaning of their desires.   Why does a person buy a product? And why this brand rather than another? Marketing managers study behaviors to […]","og_url":"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/","og_site_name":"LDB Mica Research - Institut d'\u00e9tudes internationales","article_published_time":"2019-09-24T10:31:21+00:00","article_modified_time":"2024-03-15T10:13:19+00:00","og_image":[{"width":1024,"height":943,"url":"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024.jpg","type":"image\/jpeg"}],"author":"LDB Mica Research","twitter_card":"summary_large_image","twitter_misc":{"Written by":"LDB Mica Research","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/#article","isPartOf":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/"},"author":{"name":"LDB Mica Research","@id":"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/person\/1cf5d437dd7fac21e1ced2a81e740ed3"},"headline":"MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS","datePublished":"2019-09-24T10:31:21+00:00","dateModified":"2024-03-15T10:13:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/"},"wordCount":409,"publisher":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/#organization"},"image":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/","url":"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/","name":"MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS - LDB Mica Research - Institut d'\u00e9tudes internationales","isPartOf":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/#primaryimage"},"image":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024.jpg","datePublished":"2019-09-24T10:31:21+00:00","dateModified":"2024-03-15T10:13:19+00:00","breadcrumb":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/#primaryimage","url":"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024.jpg","contentUrl":"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024.jpg","width":1024,"height":943,"caption":"LE MARKETING S'ATTAQUE \u00c0 L'INCONSCIENT DES CLIENTS"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ldb-micaresearch.com\/en\/marketing-targets-the-unconscious-of-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ldb-micaresearch.com\/en\/"},{"@type":"ListItem","position":2,"name":"MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS"}]},{"@type":"WebSite","@id":"https:\/\/www.ldb-micaresearch.com\/en\/#website","url":"https:\/\/www.ldb-micaresearch.com\/en\/","name":"LDB Mica Research - Institut d'\u00e9tudes internationales","description":"Sp\u00e9cialiste de la Satisfaction client depuis plus de 30 ans, notre institut d'\u00e9tudes vous accompagne pour vos Etudes Quali \/ Quanti - Centre d'appels international, Paris.","publisher":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ldb-micaresearch.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ldb-micaresearch.com\/en\/#organization","name":"LDB Mica Research","url":"https:\/\/www.ldb-micaresearch.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/s876604401.onlinehome.fr\/wp-content\/uploads\/2019\/01\/Logo-LDB-MR-1.png","contentUrl":"http:\/\/s876604401.onlinehome.fr\/wp-content\/uploads\/2019\/01\/Logo-LDB-MR-1.png","width":312,"height":38,"caption":"LDB Mica Research"},"image":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/person\/1cf5d437dd7fac21e1ced2a81e740ed3","name":"LDB Mica Research","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e1f4d62138d3e351856cedad2f0f2273?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1f4d62138d3e351856cedad2f0f2273?s=96&d=mm&r=g","caption":"LDB Mica Research"},"url":"https:\/\/www.ldb-micaresearch.com\/en\/author\/adminldb\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024.jpg",1024,943,false],"thumbnail":["https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024-150x150.jpg",150,150,true],"medium":["https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024-300x276.jpg",300,276,true],"medium_large":["https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024-768x707.jpg",768,707,true],"large":["https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024-1024x943.jpg",1024,943,true],"1536x1536":["https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024.jpg",1024,943,false],"2048x2048":["https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/09\/Maladies-mentales-agir-sur-les-causes-pour-traiter-les-consequences_width1024.jpg",1024,943,false]},"uagb_author_info":{"display_name":"LDB Mica Research","author_link":"https:\/\/www.ldb-micaresearch.com\/en\/author\/adminldb\/"},"uagb_comment_info":0,"uagb_excerpt":"MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS   A new technique of quality research is beginning to emerge: hypnosis. A method that consists in entering the customers’ unconscious and understanding the true meaning of their desires.   Why does a person buy a product? And why this brand rather than another? Marketing managers study behaviors to…","_links":{"self":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts\/4346"}],"collection":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/comments?post=4346"}],"version-history":[{"count":5,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts\/4346\/revisions"}],"predecessor-version":[{"id":4351,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts\/4346\/revisions\/4351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/media\/4337"}],"wp:attachment":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/media?parent=4346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/categories?post=4346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/tags?post=4346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}