{"id":4761,"date":"2020-03-03T11:48:57","date_gmt":"2020-03-03T10:48:57","guid":{"rendered":"https:\/\/www.ldb-micaresearch.com\/avenir-des-programmes-de-fidelite\/"},"modified":"2024-03-15T11:13:11","modified_gmt":"2024-03-15T10:13:11","slug":"what-future-for-loyalty-programs","status":"publish","type":"post","link":"https:\/\/www.ldb-micaresearch.com\/en\/what-future-for-loyalty-programs\/","title":{"rendered":"What future for loyalty programs?"},"content":{"rendered":"\n<p style=\"color:#787c7e\" class=\"has-text-color\"><strong><em>What future for loyalty programs?<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-color wp-block-heading\" style=\"color:#664e7f\">A recent study conducted by Simon-Kucher &amp; Partners has shown that loyalty cards are still popular in the food sector!<\/h5>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#540fbb\" class=\"has-text-color\">In fact, 81% of French people are enrolled in a loyalty programme of a food retailer and mainly benefit from cashbacks.<\/p>\n\n\n\n<p>The preferred brands in terms of loyalty programs are first and foremost E.Leclerc, followed by Carrefour, Intermarch\u00e9 and Auchan. <\/p>\n\n\n\n<p>However, the fact of having a loyalty card does not encourage people to buy more frequently in the store. And joining a loyalty program does not imply being loyal to the brand.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"color:#540fbb\" class=\"has-text-color\">The study also shows that expectations regarding loyalty programs are unanimous, with the French looking above all for discounts and vouchers, regardless of the type of retailer.<\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-color wp-block-heading\" style=\"color:#664e7f\">So, what about loyalty programs looking for more services and experience?<\/h5>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Outside the food sector, many retailers have indeed abandoned the traditional loyalty program for a different approach. <\/strong><\/p>\n\n\n\n<p style=\"color:#540fbb\" class=\"has-text-color\">They are returning to the fundamentals of customer relations and are looking to create a sense of recognition and consideration for their customers. <\/p>\n\n\n\n<p>Emotion is at the heart of the relationship and many brands, for example, offer a gift on birthdays.<\/p>\n\n\n\n<p>Some brands such as Nike create mobile applications that allow their customers to measure their sports performance. <\/p>\n\n\n\n<p>Other brands offer free workshops or activities (discovery workshops for Nature et D\u00e9couverte, make-up sessions for Sephora, etc.).<\/p>\n\n\n\n<p style=\"color:#540fbb\" class=\"has-text-color\">For customers, in order for the customer experience to run smoothly, it is essential that the loyalty program works at all points of contact.<\/p>\n\n\n\n<p>Although this is more complicated for brands that go through resellers, it allows for a single customer database and the ability to offer a personalised customer experience across all channels.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Loyalty programs still have a future. But beyond promotional benefits, brands need to create a personalized relationship across all channels and provoke emotion to capture increasingly disengaged and volatile customers.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#2654ab\" class=\"has-text-color\"><em><strong>Do you have a market research project? <a rel=\"noreferrer noopener\" aria-label=\"Contactez-nous (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/www.ldb-micaresearch.com\/contact-institut-etudes\/\" target=\"_blank\"><u>Contact-us<\/u><\/a>.<\/strong><\/em><\/p>\n\n\n\n<p style=\"color:#2654ab\" class=\"has-text-color\"><strong><em>We are able to offer you a custom-made methodology of qualitative and\/or quantitative survey. To answer your problematic: in marketing, communication, quality, satisfaction &amp; customer\/employees relationship or innovation.<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#2654ab\" class=\"has-text-color\"><strong><em> The LDB Mica Research team<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image is-resized is-style-default\"><a href=\"https:\/\/www.linkedin.com\/company\/ldb-mica-research\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/02\/Linkedin_circle.svg_-300x300.png\" alt=\"\" class=\"wp-image-2725\" width=\"43\" height=\"43\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image is-resized is-style-default\"><a href=\"https:\/\/twitter.com\/LdbMicaResearch\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue-300x300.png\" alt=\"\" class=\"wp-image-3443\" width=\"55\" height=\"55\" srcset=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue-300x300.png 300w, https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue-150x150.png 150w, https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2019\/04\/Twitter_Logo_Blue.png 400w\" sizes=\"(max-width: 55px) 100vw, 55px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"color:#7e8e9b\" class=\"has-text-color has-small-font-size\"><em>Sources:<\/em><\/p>\n\n\n\n<p style=\"color:#7e8e9b\" class=\"has-text-color has-small-font-size\"> <em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.relationclientmag.fr\/Thematique\/customer-marketing-1251\/Breves\/Tribune-fidelite-client-achete-plus-346932.htm\" target=\"_blank\">La fid\u00e9lit\u00e9 client ne s&#8217;ach\u00e8te plus &#8211; Relation client magazine<\/a><\/em> <\/p>\n\n\n\n<p style=\"color:#7e8e9b\" class=\"has-text-color has-small-font-size\"> <em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.lsa-conso.fr\/programme-de-fidelite-qui-sont-les-chouchous-dans-l-alimentaire,333236\" target=\"_blank\">Quels sont les programmes de fid\u00e9lit\u00e9 pr\u00e9f\u00e9r\u00e9s ? &#8211; LSA Conso<\/a><\/em>  <\/p>\n\n\n\n<p style=\"color:#7e8e9b\" class=\"has-text-color has-small-font-size\"><em>Freepik Image<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What future for loyalty programs? A recent study conducted by Simon-Kucher &amp; Partners has shown that loyalty cards are still popular in the food sector! In fact, 81% of French people are enrolled in a loyalty programme of a food retailer and mainly benefit from cashbacks. The preferred brands in terms of loyalty programs are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What future for loyalty programs? - LDB Mica Research Agency<\/title>\n<meta name=\"description\" content=\"What future for loyalty programs? Loyalty cards are still popular! 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A recent study conducted by Simon-Kucher &amp; Partners has shown that loyalty cards are still popular in the food sector! In fact, 81% of French people are enrolled in a loyalty programme of a food retailer and mainly benefit from cashbacks. The preferred brands in terms of loyalty programs are&hellip;","_links":{"self":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts\/4761"}],"collection":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/comments?post=4761"}],"version-history":[{"count":5,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts\/4761\/revisions"}],"predecessor-version":[{"id":4771,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts\/4761\/revisions\/4771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/media\/4719"}],"wp:attachment":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/media?parent=4761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/categories?post=4761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/tags?post=4761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}