{"id":538,"date":"2018-11-19T10:00:07","date_gmt":"2018-11-19T09:00:07","guid":{"rendered":"https:\/\/www.ldb-micaresearch.com\/actualite-1\/"},"modified":"2024-03-15T11:15:43","modified_gmt":"2024-03-15T10:15:43","slug":"are-your-satisfied-customers-really-satisfied","status":"publish","type":"post","link":"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/","title":{"rendered":"Are your satisfied customers really satisfied?"},"content":{"rendered":"<p><strong> The public communication made by brands on the rate of satisfied customers usually reveals very high rates of satisfaction. But do these rates really reflect reality? <\/strong> <\/p>\n<p>In general, these rates are calculated by taking into account all satisfied customers, whether they are fully or partly satisfied. And it is on this global basis that some companies develop their action plans. But a customer who is not &#8220;fully satisfied&#8221; is a customer whose expectations towards a brand or a product remain unfulfilled: a customer unhappy in power.<br \/>\nIt is therefore essential to focus on this customer to give full satisfaction. However, many satisfaction barometers do not allow to do that.<\/p>\n<p>LDB Mica Research offers a solution for measuring and analyzing customer satisfaction that makes it possible to identify operational levers of action, without neglecting any customer. In the end, improve the satisfaction of all your customers for a better brand image and increased loyalty.<\/p>\n<p>Would you like to discover our SAT + and QUAL + methodologies? <br \/>\n<a href=\"https:\/\/www.ldb-micaresearch.com\/en\/contact\/\">Contact us.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The public communication made by brands on the rate of satisfied customers usually reveals very high rates of satisfaction. But do these rates really reflect reality? In general, these rates are calculated by taking into account all satisfied customers, whether they are fully or partly satisfied. And it is on this global basis that some [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are your satisfied customers really satisfied? - LDB Mica Research<\/title>\n<meta name=\"description\" content=\"Are your satisfied customers really satisfied? LDB Mica Research, specialised in international, multimodes market research surveys, hybrid methodologies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are your satisfied customers really satisfied? - LDB Mica Research\" \/>\n<meta property=\"og:description\" content=\"Are your satisfied customers really satisfied? LDB Mica Research, specialised in international, multimodes market research surveys, hybrid methodologies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/\" \/>\n<meta property=\"og:site_name\" content=\"LDB Mica Research - Institut d&#039;\u00e9tudes internationales\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-19T09:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-15T10:15:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-e1543395623814.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"LDB Mica Research\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LDB Mica Research\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/\"},\"author\":{\"name\":\"LDB Mica Research\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/person\/a8cb2fb4b8f3d79228a8e77b55c5ab02\"},\"headline\":\"Are your satisfied customers really satisfied?\",\"datePublished\":\"2018-11-19T09:00:07+00:00\",\"dateModified\":\"2024-03-15T10:15:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/\"},\"wordCount\":171,\"publisher\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-e1543395623814.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/\",\"url\":\"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/\",\"name\":\"Are your satisfied customers really satisfied? - LDB Mica Research\",\"isPartOf\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-e1543395623814.png\",\"datePublished\":\"2018-11-19T09:00:07+00:00\",\"dateModified\":\"2024-03-15T10:15:43+00:00\",\"description\":\"Are your satisfied customers really satisfied? LDB Mica Research, specialised in international, multimodes market research surveys, hybrid methodologies.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/#primaryimage\",\"url\":\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-e1543395623814.png\",\"contentUrl\":\"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-e1543395623814.png\",\"width\":600,\"height\":338},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ldb-micaresearch.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are your satisfied customers really satisfied?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#website\",\"url\":\"https:\/\/www.ldb-micaresearch.com\/en\/\",\"name\":\"LDB Mica Research - Institut d&#039;\u00e9tudes internationales\",\"description\":\"Sp\u00e9cialiste de la Satisfaction client depuis plus de 30 ans, notre institut d&#039;\u00e9tudes vous accompagne pour vos Etudes Quali \/ Quanti - Centre d&#039;appels international, Paris.\",\"publisher\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ldb-micaresearch.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#organization\",\"name\":\"LDB Mica Research\",\"url\":\"https:\/\/www.ldb-micaresearch.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/s876604401.onlinehome.fr\/wp-content\/uploads\/2019\/01\/Logo-LDB-MR-1.png\",\"contentUrl\":\"http:\/\/s876604401.onlinehome.fr\/wp-content\/uploads\/2019\/01\/Logo-LDB-MR-1.png\",\"width\":312,\"height\":38,\"caption\":\"LDB Mica Research\"},\"image\":{\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/person\/a8cb2fb4b8f3d79228a8e77b55c5ab02\",\"name\":\"LDB Mica Research\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1f5f5a83b5a2677b0d06b494549024a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1f5f5a83b5a2677b0d06b494549024a1?s=96&d=mm&r=g\",\"caption\":\"LDB Mica Research\"},\"url\":\"https:\/\/www.ldb-micaresearch.com\/en\/author\/ldbadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are your satisfied customers really satisfied? - LDB Mica Research","description":"Are your satisfied customers really satisfied? LDB Mica Research, specialised in international, multimodes market research surveys, hybrid methodologies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/","og_locale":"en_US","og_type":"article","og_title":"Are your satisfied customers really satisfied? - LDB Mica Research","og_description":"Are your satisfied customers really satisfied? LDB Mica Research, specialised in international, multimodes market research surveys, hybrid methodologies.","og_url":"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/","og_site_name":"LDB Mica Research - Institut d&#039;\u00e9tudes internationales","article_published_time":"2018-11-19T09:00:07+00:00","article_modified_time":"2024-03-15T10:15:43+00:00","og_image":[{"width":600,"height":338,"url":"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-e1543395623814.png","type":"image\/png"}],"author":"LDB Mica Research","twitter_card":"summary_large_image","twitter_misc":{"Written by":"LDB Mica Research","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/#article","isPartOf":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/"},"author":{"name":"LDB Mica Research","@id":"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/person\/a8cb2fb4b8f3d79228a8e77b55c5ab02"},"headline":"Are your satisfied customers really satisfied?","datePublished":"2018-11-19T09:00:07+00:00","dateModified":"2024-03-15T10:15:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/"},"wordCount":171,"publisher":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/#organization"},"image":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-e1543395623814.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/","url":"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/","name":"Are your satisfied customers really satisfied? - LDB Mica Research","isPartOf":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/#primaryimage"},"image":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-e1543395623814.png","datePublished":"2018-11-19T09:00:07+00:00","dateModified":"2024-03-15T10:15:43+00:00","description":"Are your satisfied customers really satisfied? LDB Mica Research, specialised in international, multimodes market research surveys, hybrid methodologies.","breadcrumb":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/#primaryimage","url":"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-e1543395623814.png","contentUrl":"https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-e1543395623814.png","width":600,"height":338},{"@type":"BreadcrumbList","@id":"https:\/\/www.ldb-micaresearch.com\/en\/are-your-satisfied-customers-really-satisfied\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ldb-micaresearch.com\/en\/"},{"@type":"ListItem","position":2,"name":"Are your satisfied customers really satisfied?"}]},{"@type":"WebSite","@id":"https:\/\/www.ldb-micaresearch.com\/en\/#website","url":"https:\/\/www.ldb-micaresearch.com\/en\/","name":"LDB Mica Research - Institut d&#039;\u00e9tudes internationales","description":"Sp\u00e9cialiste de la Satisfaction client depuis plus de 30 ans, notre institut d&#039;\u00e9tudes vous accompagne pour vos Etudes Quali \/ Quanti - Centre d&#039;appels international, Paris.","publisher":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ldb-micaresearch.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ldb-micaresearch.com\/en\/#organization","name":"LDB Mica Research","url":"https:\/\/www.ldb-micaresearch.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/s876604401.onlinehome.fr\/wp-content\/uploads\/2019\/01\/Logo-LDB-MR-1.png","contentUrl":"http:\/\/s876604401.onlinehome.fr\/wp-content\/uploads\/2019\/01\/Logo-LDB-MR-1.png","width":312,"height":38,"caption":"LDB Mica Research"},"image":{"@id":"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/person\/a8cb2fb4b8f3d79228a8e77b55c5ab02","name":"LDB Mica Research","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ldb-micaresearch.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1f5f5a83b5a2677b0d06b494549024a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1f5f5a83b5a2677b0d06b494549024a1?s=96&d=mm&r=g","caption":"LDB Mica Research"},"url":"https:\/\/www.ldb-micaresearch.com\/en\/author\/ldbadmin\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-e1543395623814.png",600,338,false],"thumbnail":["https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-150x150.png",150,150,true],"medium":["https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-300x169.png",300,169,true],"medium_large":["https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-768x432.png",768,432,true],"large":["https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-1024x576.png",1024,576,true],"1536x1536":["https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-e1543395623814.png",600,338,false],"2048x2048":["https:\/\/www.ldb-micaresearch.com\/wp-content\/uploads\/2018\/11\/Article-etude-satisfaction-e1543395623814.png",600,338,false]},"uagb_author_info":{"display_name":"LDB Mica Research","author_link":"https:\/\/www.ldb-micaresearch.com\/en\/author\/ldbadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"The public communication made by brands on the rate of satisfied customers usually reveals very high rates of satisfaction. But do these rates really reflect reality? In general, these rates are calculated by taking into account all satisfied customers, whether they are fully or partly satisfied. And it is on this global basis that some&hellip;","_links":{"self":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts\/538"}],"collection":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/comments?post=538"}],"version-history":[{"count":8,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts\/538\/revisions"}],"predecessor-version":[{"id":1419,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/posts\/538\/revisions\/1419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/media\/929"}],"wp:attachment":[{"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/media?parent=538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/categories?post=538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ldb-micaresearch.com\/en\/wp-json\/wp\/v2\/tags?post=538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}