FMCG and Agri-food
Free-riding, lucid, flicker consumers… Price volatility of raw materials, more and more challenging public health and environmental issues, increased market share for retailer’s brands…
As many changes are now appearing for players on the FMCG and Agri-food sectors. And that need an upstream thought process from them. In order to ensure the durability of their products and the success of their innovations.
Understand, adapt and anticipate market trends. Differentiate from and place ahead competitors. More than ever, all these points are the keys to success in the FMCG and the Agri-food industries.