FMCG and Agri-food

Free-riding, lucid, flicker consumers… Price volatility of raw materials, more and more challenging public health and environmental issues, increased market share for retailer’s brands…

As many changes are now appearing for players on the FMCG and Agri-food sectors. And that need an upstream thought process from them. In order to ensure the durability of their products and the success of their innovations.

Understand, adapt and anticipate market trends. Differentiate from and place ahead competitors. More than ever, all these points are the keys to success in the FMCG and the Agri-food industries.

YOUR ISSUES

Identify consumers needs and expectations, future trends
Activate the levers for purchase
Detect market opportunities
Adapt your offer to the markets of emerging countries
Diversify your offer: new products, services
Improve, develop your brand image, increase your brand awareness

Define a strategy of customer loyalty
Boost your on-shelf visibility
Optimize the use of benchmarking databases with relevant indicators
Ensure the quality and inform to reassure consumers

Our Expertise

LDB Mica Research listens to you, assists you at every step of your product life cycle. We also help you to understand your market by providing you operational results, for optimal decision-making.

Market understanding & Opportunities Surveys

Expectations surveys
Usages and Attitudes
Image and Positioning (brand, product)

Customer Experience Surveys

Satisfaction surveys
SAT+ and QUAL+ surveys

Mix Assessment Surveys - Innovation & Development

Concept Use Test
Product Test
(specific methodology for children)
Packaging Test
Price Test

Brand & Communication Surveys

Pre / Post test of advertsing campaign
Name / Claims Tests
Brand Equity

Contact centers Quality Monitoring

CONTACT US

Catherine Frances

Managing Director
CFrances@ldb-micaresearch.com
Phone : +33(0)1 70 38 59 21
Mobile : +33(0)6 25 12 01 54

Béatrice STEVENS

Market Research Division Director
BStevens@ldb-micaresearch.com
Phone : +33(0)1 70 38 59 31
Mobile : +33(0)6 60 45 20 93

DISCOVER ALL OUR SECTOR EXPERTISE

"The consumer is our boss, quality is our work and value for money is our goal" Forrest Mars