Marketing and Communication

Marketing and Communication activities, including market research and surveys, are the key to success for a brand. In the current context of globalization and Internet development these activities must also be able to successfully tackle a number of new challenges:

Innovate in products/services offer, ensure competitive advantages and enter new markets

Develop and control also brand image

Optimize cross-channel sales and communication

Or monitor targeted and large-scale communication campaigns


  • Define and implement key indicators of performance (KPI's)
  • Strengthen the attractiveness of your products/services to retain existing customers and acquire new ones
  • Take into account the evolving customers behaviours, the customers needs in order to better target or segment your offer
  • Innovate in a relevant way, in order to maintain your position on your market and to differentiate yourself from your competitors
  • Target your communication
  • Control and improve your brand image and positioning vs. your competitors
  • Confront the perception of your customers with that of your employees, stakeholders in your production process of products/services

Our Expertise

BtoB and BtoC targets. Depending on your objectives, we recommend you customized quantitative / qualitative research methologies. In France and abroad:

Market understanding & Opportunities Surveys

Expectations surveys
Usages and Attitudes
Image and Positioning (brand, product)

Brand & Communication Surveys

Pre / Post test of advertsing campaign
Name / Claims Tests
Brand Equity

Offer / Product Tests

Concept Use Test
Product Test
Packaging Test
Price Test
1st Buyers / Users surveys (products/services)

Innovation & Development Surveys

Test of New products/services
Adaptation of the existing offer
Car clinics (automotive)


Catherine Frances

Managing Director
Phone : +33(0)1 70 38 59 21
Mobile : +33(0)6 25 12 01 54

Béatrice STEVENS

Market Research Division Director
Phone : +33 (0)1 70 38 59 31
Mobile : +33 (0)6 60 45 20 93

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