In the digital and multichannel era Quality Monitoring of Customer Relationship is becoming a major challenge for companies:
Answering the most rapidly to customers requests and needs, at every step of their experience, at every contact point with the company, in order not to lose them,
Maintaining a one-to-one relationship with their customers, to establish a strong relationship of trust and to go beyond their expectations.
To keep them loyal and to gain some new ones. To achieve a competitive advantage and ensure the sustainability of any company.