“Customer centricity” is at the very core of our DNA.
It is reflected by:
An independent human-size research agency
Driven by open-mindedness, listening, the desire to understand and to make our clients understand
French subsidiary of LDB Gruppe (Berlin), specialist in market research, sales development and data performance
Consulting, engagement and monitoring for your complete satisfaction
Dedicated teams of experts
A deep understanding of your needs, in order to offer you customized methodologies
Operational analysis and recommendations
Quality engagement
ESOMAR member
ISO 9001 certification (LDB Gruppe)
Working closely with our clients
Dedicated teams of experts
Continuous reporting on the projects progress
Customized support for analysis and operational use of your survey results
Proactivity and Flexibility
Partnership and advisory relationship
Anticipating needs and demands
Adaptability and responsiveness to your constraints
Strong expertise in international surveys
80% of our surveys are international
45 countries
60% BtoB
40% BtoC
Customized tools and analysis
Online access to your survey results
and reports via:
our Askia software interface,
our Client Listening platform,
our Web Portal solutions, developed/adapted according to your business needs
LDB MICA RESEARCH EXPERTISE
Customer Experience
Customer Experience
Customer Journey
New buyers/Lost customers surveys
Quality surveys
Satisfaction surveys
Usage & Attitude surveys
Customer Experience
Customer Journey
New buyers/Lost customers surveys
Quality surveys
Satisfaction surveys
Usage & Attitude surveys
Brand & Communication
Brand & Communication
Image & Awareness
Positioning / Benchmark
Pre / Post test of advertising campaign
Name / Claims Tests
Blogs
Brand & Communication
Image & Awareness
Positioning / Benchmark
Pre / Post test of advertising campaign
Name / Claims Tests
Blogs
Ad hoc / Barometers
Qualitative/Quantitative/Ethnographic research
Online, Face to Face, Phone
Ad hoc / Barometers
Qualitative/Quantitative/Ethnographic research
Online, Face to Face, Phone
Qualitative/Quantitative/Ethnographic research
Online, Face to Face, Phone
Ad hoc / Barometers
Qualitative/Quantitative/Ethnographic research
Online, Face to Face, Phone
Quality monitoring
of Contact centers
Quality monitoring
of Contact centers
Multi-countries
Multi-lingual
Multi-channel
of Contact centers
Quality monitoring
of Contact centers
Multi-countries
Multi-lingual
Multi-channel
Products & Services
Products & Services
Concept Test
Product Test
Prospective study
Products & Services
Concept Test
Product Test
Prospective study
Employees Surveys
Employees Surveys
Social Environment
Employees Panels
Communication surveys
"Mirror" surveys
(employees/customers)
Employees Surveys
Social Environment
Employees Panels
Communication surveys
"Mirror" surveys
(employees/customers)
Sector expertise
Automotive and Mobility
FMCG and Agri-food
Services
BtoB Business
Business expertise
Customer Relationship
Marketing and Communication
Quality and Satisfaction
Prospective and Innovation
Human Resources and Social Observation