The digital boom is now changing the customer experience and relationship in BtoB business (and consequently BtoB surveys).
First the digital boom allows customers to be more informed, more demanding and able to quickly turn to a competitor.
On the other hand it allows leading companies to differentiate themselves from competition by developing a new kind of relationship with their clients, more transparent, more confident, more interactive to better meet their needs.
In addition, a BtoB client is more involved in its purchase decision. Indeed, it represents financial and human investments for its company, and even beyond that some investments on its future.
Delighting its BtoB client. Whatever intermediary or final, it is a guarantee of loyalty and long-term relationship, also for the benefit of its/your final clients.