“Customer centricity” is at the very core of our DNA.
It is reflected by:

An independent human-size research agency

Driven by open-mindedness, listening, the desire to understand and to make our clients understand

French subsidiary of LDB Gruppe (Berlin), specialist in market research, sales development and data performance

Consulting, engagement and monitoring for your complete satisfaction

Dedicated teams of experts

A deep understanding of your needs, in order to offer you customized methodologies

Operational analysis and recommendations

AN INTERNATIONAL EXPERT TEAM FOR YOUR QUALITATIVE AND QUANTITATIVE RESEARCH

A team of 20 permanent staff with strong sectoral expertise

A network of supervisors & interviewers operating in their native language

An international call center (80 stations) in our own premises in Paris (Arcueil).
Another platform in Berlin.

Precise and customized verbatim codification to consolidate survey results

A network of qualitative experts, in support of our international qualitative surveys

Quality engagement

ESOMAR member
ISO 9001 certification (LDB Gruppe)

Working closely with our clients

Dedicated teams of experts
Continuous reporting on the projects progress
Customized support for analysis and operational use of your survey results

A QUALITY MONITORING OFFER TO EVALUATE AND PROMOTE YOUR CONTACT CENTERS

Multi-channel analysis

Multi-lingual and experienced team of auditors

Operational web reporting

Crossing with customer satisfaction resulting from the interaction with the contact center

Proactivity and Flexibility

Partnership and advisory relationship
Anticipating needs and demands
Adaptability and responsiveness to your constraints

Strong expertise in international surveys

80% of our surveys are international
45 countries
60% BtoB
40% BtoC

Customized tools and analysis

Online access to your survey results
and reports via:
our Askia software interface,
our Client Listening platform,
our Web Portal solutions, developed/adapted according to your business needs

LDB MICA RESEARCH EXPERTISE

Customer Experience
Customer Experience
Customer Journey
New buyers/Lost customers surveys
Quality surveys
Satisfaction surveys
Usage & Attitude surveys
Brand & Communication
Brand & Communication
Image & Awareness
Positioning / Benchmark
Pre / Post test of advertising campaign
Name / Claims Tests
Blogs
Ad hoc / Barometers
Qualitative/Quantitative/Ethnographic research
Online, Face to Face, Phone

Ad hoc / Barometers
Qualitative/Quantitative/Ethnographic research
Online, Face to Face, Phone

Quality monitoring
of Contact centers

Quality monitoring
of Contact centers

Multi-countries
Multi-lingual
Multi-channel
Products & Services
Products & Services
Concept Test
Product Test
Prospective study
Employees Surveys
Employees Surveys
Social Environment
Employees Panels
Communication surveys
"Mirror" surveys
(employees/customers)

Sector expertise

Automotive and Mobility
FMCG and Agri-food
Services
BtoB Business

Business expertise

Customer Relationship
Marketing and Communication
Quality and Satisfaction
Prospective and Innovation
Human Resources and Social Observation

Our story

2014
Launch of our Call Center Quality Monitoring activity
2013
LDB Gruppe celebrated its 40th anniversary
2012
MICA Research became LDB Mica Research
French subsidiary of the German group LDB, specialist of Customer Satisfaction
2010
Merger of MICA Research and DIMENSIONS (specialist of sensory research)
2009
ESTEL became MICA Research
2004
Creation of MICA China
ESTEL subsidiary based in Shanghai
1993
Creation of DIMENSIONS
Expert in sensory research
1980
Creation of ESTEL
1rst agency of phone surveys created in France
1rst CATI interview system implemented in France
1973
Creation of LDB Gruppe
2018
Creation of SAT+ and QUAL+
Our new methodologies of Satisfaction and Quality surveys