Prospective and Innovation
Why conduct Prospective and Innovation surveys?
The ongoing uncertainty and complexity further increase the need for companies to identify all possible scenarios in the future and detect the main trends. In order to better define their strategy and by changing from a short to a medium and long term vision.
In times of crisis, prospective holds a central role for companies.
In order to gain more insights into the future of their business sector and to guide their development.
Depending on their sector, culture or management, every company can organize its prospective activity as they want.
Involving more than the general management but also other functions, especially teams dedicated to innovation, market research, business intelligence or R&D.