Marketing and Communication

Marketing and Communication activities, including market research and surveys, are the key to success for a brand. In the current context of globalization and Internet development these activities must also be able to successfully tackle a number of new challenges:

Innovate in products/services offer, ensure competitive advantages and enter new markets

Develop and control also brand image

Optimize cross-channel sales and communication

Or monitor targeted and large-scale communication campaigns

YOUR ISSUES

Define and implement key indicators of performance (KPI's)
Strengthen the attractiveness of your products/services to retain existing customers and acquire new ones
Take into account the evolving customers behaviours, the customers needs in order to better target or segment your offer
Innovate in a relevant way, in order to maintain your position on your market and to differentiate yourself from your competitors

Target your communication
Control and improve your brand image and positioning vs. your competitors
Confront the perception of your customers with that of your employees, stakeholders in your production process of products/services

Our Expertise

BtoB and BtoC targets. Depending on your objectives, we recommend you customized quantitative / qualitative research methologies. In France and abroad:

Market understanding & Opportunities Surveys

Expectations surveys
Usages and Attitudes
Image and Positioning (brand, product)

Brand & Communication Surveys

Pre / Post test of advertsing campaign
Name / Claims Tests
Brand Equity

Offer / Product Tests

Concept Use Test
Product Test
Packaging Test
Price Test
1st Buyers / Users surveys (products/services)

Innovation & Development Surveys

Test of New products/services
Adaptation of the existing offer
Car clinics (automotive)

CONTACT US

Catherine Frances

Managing Director
CFrances@ldb-micaresearch.com
Phone : +33(0)1 70 38 59 21
Mobile : +33(0)6 25 12 01 54

Béatrice STEVENS

Market Research Division Director
BStevens@ldb-micaresearch.com
Phone : +33 (0)1 70 38 59 31
Mobile : +33 (0)6 60 45 20 93

Discover the other functions

"The consumers should know what to buy and why in 15 seconds… If not, you have lost them" Parisa Zander, American business author