Quality and Satisfaction

We are at a time when markets increasingly compete on the ‘price’ criterion. Low cost concepts, dumping prices, competition from emerging countries, in a difficult economic environment, the ‘quality’ dimension has emerged as a bulwark to ensure the customers acquisition and loyalty.

Customers are now looking not only for high quality products and services, meeting their expectations. But also for products with the right price value. The ‘value for money’ also plays a crucial role in the current consumption patterns.

In this context, the expectations towards brands are high. As these latter are synonymous with satisfactory products or services.

The evaluation of quality and customers expectations is also critical for the success of a company. It allows them to be reactive to the identified problems, to improve their products/services, to guarantee their life cycle and also to innovate.


  • Monitor the satisfaction of your customers
  • Measure the quality level of your products/services
  • Know the strong and weak points of your products/services to reach full customer satisfaction
  • Identify precisely the problems met by your customers
  • Be reactive to customers remarks or to bring improvements as soon as new products/services are launched
  • Address an objective of quality process certification

Our Expertise

BtoB and BtoC targets. Over 30 years of experience in full verbatim collection to illustrate and understand behaviours and usages

Ad hoc Surveys
on Products / Services Quality

Mixed methodologies

Quali / Quanti
Blogs / Online communities
Ethnographic surveys
Mirror surveys (clients/employees)

SAT+ and QUAL+

Multimodes surveys

Phone, Web, Face to face

International scope

Surveys in France and abroad (45 countries)


Catherine Frances

Managing Director
Phone : +33(0)1 70 38 59 21
Mobile : +33(0)6 25 12 01 54

Béatrice STEVENS

Market Research Division Director
Phone : +33 (0)1 70 38 59 31
Mobile : +33 (0)6 60 45 20 93

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