Quality and Satisfaction
We are at a time when markets increasingly compete on the ‘price’ criterion. Low cost concepts, dumping prices, competition from emerging countries, in a difficult economic environment, the ‘quality’ dimension has emerged as a bulwark to ensure the customers acquisition and loyalty.
Customers are now looking not only for high quality products and services, meeting their expectations. But also for products with the right price value. The ‘value for money’ also plays a crucial role in the current consumption patterns.
In this context, the expectations towards brands are high. As these latter are synonymous with satisfactory products or services.
The evaluation of quality and customers expectations is also critical for the success of a company. It allows them to be reactive to the identified problems, to improve their products/services, to guarantee their life cycle and also to innovate.