In a time of ecology and electrical system, can the plane take the plunge?

In a time of ecology and electrical system, can the plane take the plunge?   Ecology has become a major concern for new generations, public… Read More

GDPR one year on: the positive and negative implications

GDPR one year on: the positive and negative implications   Recently the E.U celebrated the first-year anniversary of the introduction of the General Data Protection… Read More

KPI in customer relationship, the new trend

KPI in customer relationship, the new trend Customer relationhip and customer experience are topics getting increasingly important in companies. It is in this… Read More

MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS

MARKETING TARGETS THE UNCONSCIOUS OF CUSTOMERS   A new technique of quality research is beginning to emerge: hypnosis. A method that consists in… Read More

More environmentally friendly packaging, a priority for the French

More environmentally friendly packaging, a priority for the French   A Bazaarvoice study conducted with supply chain and marketing managers in… Read More

The potential of virtual reality in market research

The potential of virtual reality in market research   Virtual reality is mainly associated with the world of entertainment and video games. But it finds… Read More

Alliances – The future of the automotive market

Alliances – The future of the automotive market   The traditional automotive merger is being replaced by a dizzying array of ecosystems, alliances and collaborations. Read More

Towards responsible and sustainable tourism?

Towards responsible and sustainable tourism?   Tourism, a hot topic in this summer and holiday season … In this economic sector, initiatives from start-ups, traditional… Read More

Teleworking: the office of tomorrow?

Teleworking: the office of tomorrow? In this period of heatwave on France and when temperature records are being broken in Europe, the government is… Read More

Which communication strategy for senior people?

Which communication strategy for senior people?   There will be an increasing number of seniors over 65 on the planet in the coming… Read More