Electric scooter: a new player in mobility ?

Electric scooter: a new player in mobility ?   In Paris or in other capitals of the world, you could not miss them! People running… Read More

Predictive studies: what are the challenges?

Predictive studies: what are the challenges?   Currently, data management represents a real challenge for brands and media agencies that face… Read More

Digital marketing trends

What are the digital marketing trends?   Omnichannel Marketing: Instead of developing a multitude of separate marketing channels, omni-channel is about a systematic… Read More

Transport: Priority to reduce the carbon footprint

Transport: Priority to reduce the carbon footprint   Despite worrying announcements by the Intergovernmental Panel on Climate Change (… Read More

Customer experience: French brands are lagging behind!

Customer experience: French brands are lagging behind!   While customer experience is at the heart of companies business strategy, a recent report published by Forrester… Read More

Competitive packaging to boost sales

Competitive packaging to boost sales Packaging is both a communication, information, conservation and differentiation tool, and represent an essential variable in marketing. Increasing… Read More

How can a company succeed in the new world of accelerated digitalisation?

How can a company succeed in the new world of accelerated digitalisation?   Here are 5 areas of development that we… Read More

Is the Electric car really environmentally friendly?

Is the Electric car really environmentally friendly?   The future of mobility is emerging with the electric car. This one is… Read More

The new challenges of automotive after-sales service

The new challenges of automotive after-sales service   Automotive after-sales service is facing trends that are totally reshaping the market. Read More

Communicate with the help of influencers

Communicate with the help of influencers   In the era of Instagram, Facebook, Youtube and Snapchat, influencer marketing is now essential. Read More